IBSC Experience Management for Boys’ Schools

The Scots CollegeAn IBSC Online Program for Leaders in Boys' Schools

Co-hosted by The Scots College (Australia)

August 17 and 24, 2021

Learn from the innovators putting student and staff experience at the heart of their schools. In this two-part series, learn how experienced leaders:

  • Understand staff and student experiences at every touchpoint along their journey.
  • Engage students with nontraditional paths through personalized experiences.
  • Drive action across the organization to close experience gaps.
  • Improve teaching outcomes by engaging staff and retaining their best educators.

Uniting and Engaging Students, Parents, and Employees

Tuesday, August 17
10:00 – 11:30 AM AEST

A productive learning environment requires engagement from all sides. Discover how bringing employee, student, and parent experiences together helps close experience gaps for students, teachers, and parents at The Scots College with Ian Lambert. Plus, take advantage of time in this workshop to meet and engage with fellow participants, ask questions, and share experiences.

Masterclass: How to Design and Improve the Experiences Your School Provides

Tuesday, August 24
10:00 – 11:30 AM AEST

Join us for an interactive journey-mapping workshop to learn the tools and methodology that help you diagnose problems and identify opportunities. Cover basic journey-mapping methodology and gain a hands-on experience mapping your key customer journeys. Uncover insights and design your target state experience by taking an outside-in customer-centric approach guided by our customer experience (CX) experts. In this workshop:

  • Get an introduction to journey mapping for your organization.
  • Learn how to map a current state customer journey.
  • Empathize with your customers to uncover insights and identify pain points.
  • Understand how to optimize your investments by designing and delivering a superior customer experience.
  • Apply customer-centric techniques to identify opportunities that enhance the customer experience.

Who Should Attend?

Senior leaders from Australasian member schools, including heads, principals, deputy heads, directors of community engagement, and directors of marketing

Attendees must commit to both sessions.


Qualtrics XMParticipate in two scheduled 90-minute interactive sessions using Zoom. Customer experience (CX) experts from Qualtrics facilitate each session with thought-provoking input from Ian Lambert, principal of The Scots College. Each session includes real-life case studies and facilitated conversations.


IBSC member rate: US $199
Limited to the first 18 members who register.

Refund Policy 
IBSC will refund 90% of registration fees if a written request is received two weeks prior to the class. No refunds will be made for cancellations received after this time. Schools seeking to register an alternate to replace a participant unable to attend should contact IBSC@theibsc.org.

Please note: Watch your email for login information for your online class the Friday before the class starts. If you registered for the class later than this time, watch for login information within 24 business hours.


Ian LamberIan Lambert

Dr. Ian PM Lambert BA, GradDipTeach, MA (English Lit and Lang), PhD, MACE, succeeded Robert lles as principal of The Scots College (Australia) in January 2007.

He completed his secondary education at The Southport School (Australia) in Queensland, but he had a connection with The Scots College through his father, who attended the college as a boarder and prefect of Aspinall House from 1944-48. At The Southport School, Lambert was an all-round achiever: He was head boy, played First XV Rugby, and was stroke of the AAGPS Premiership First VIII Rowing, CUO of the Cadet Corps, and a member of the jazz and concert bands (he still plays the saxophone at selected college events). After finishing school, he went on to represent Queensland in Under 19 Rowing and Under 21 Rugby.

After completing a BA in literature, modern history, and sociology at Griffith University with a teaching diploma, Lambert later attended the University of London where he completed his master of arts degree in 20th century literature. He then obtained his PhD at Cambridge University in the area of philosophy of education, where he also represented his college in rugby and rowing.

Before coming to Scots, Lambert was principal of Swan Christian College in Perth, WA, and before that he taught English and history at St. Paul's Anglican School and Emmanuel College in Queensland. He has written and edited five educational books and numerous articles for journals and magazines. With an active interest in assisting Indigenous groups in Australia and Cambodia, Lambert is a strong advocate of the Indigenous Education Program at the college.