IBSC Ideas Lab
Professional Conversations for Communicating the Value of a Boys' School
Starting February 1, 2024
This IBSC Ideas Lab has reached capacity. Please contact Bruce Collins at collins@theibsc.org to add your name to the waitlist. Thank you.
IBSC Ideas Lab invites school leaders responsible for communicating the value of a boys' school to stakeholders and their local communities to connect virtually using the free online tool Zoom. Limited to 14 participants plus the facilitator, this IBSC Ideas Lab includes three one-hour sessions for participants to discuss relevant topics.
Designed as an interactive exchange among colleagues, IBSC Ideas Lab engages dedicated educators who learn and grow together. Before each session, participants engage with relevant resources to provide a foundation for discussions. Together we surface fresh ideas and build mutual support structures and enduring professional friendships.
Available exclusively to IBSC member schools, first-time participants who can commit to joining all three sessions get preference in registration to support the success of each small group. No more than two participants from one school may register for an Ideas Lab.
Who Should Attend?
School leaders responsible for communicating the value of a boys' school to stakeholders and their local communities
Format
Participants join three one-hour sessions on Zoom, facilitated by Janet Lien, assistant head of school and director of enrollment at The Browning School (United States).
Conversation Topics
Conversation 1
Uncovering and Articulating Value Propositions
Thursday, February 1, 4:00 PM EST, 9:00 PM GMT, 11:00 PM SAST
Friday, February 2, 8:00 AM AEDT, 10:00 AM NZDT
Check the event time in your time zone.
Uncovering and articulating the unique value of boys' schools is crucial. How do we identify what truly resonates with our constituents about our schools? Explore effective methods like focus groups and surveys for uncovering these insights. Key questions include: How can we differentiate our schools in a competitive educational landscape? What strategies can we use to articulate our unique qualities compellingly?
Conversation 2
Brand Promise in Boys' Schools
Thursday, February 8, 4:00 PM EST, 9:00 PM GMT, 11:00 PM SAST
Friday, February 9, 8:00 AM AEDT, 10:00 AM NZDT
Check the event time in your time zone.
Dive into the essence of a school's brand promise. What commitments are we making to our students, families, and colleagues? How can we ensure these promises are not only communicated but also consistently delivered? Delve into aligning our actions with our words and the impact this has on our school's reputation and trust within the community.
Conversation 3
Demand-Side Messaging
Thursday, February 22, 4:00 PM EST, 9:00 PM GMT, 11:00 PM SAST
Friday, February 23, 8:00 AM AEDT, 10:00 AM NZDT
Check the event time in your time zone.
How responsive are your school’s messaging strategies? How do we adapt our storytelling to meet the needs and interests of our audience? Explore innovative approaches to ensure our messaging resonates and engages effectively with our target audiences, considering the dynamic nature of communication in today’s digital age.
Registration
IBSC member rate: US $150
This IBSC Ideas Lab has reached capacity. Please contact Bruce Collins at collins@theibsc.org to add your name to the waitlist. Thank you.
Refund Policy
IBSC will refund 90% of registration fees if a written request is received two weeks prior to the class. No refunds will be made for cancellations received after this time. Schools seeking to register an alternate to replace a participant unable to attend should contact IBSC@theibsc.org.
Please note: Participants will receive detailed call information and meeting invitations after registration closes.
Facilitator
Janetta Lien
Janetta (Janet) Lien is assistant head of school and director of enrollment at The Browning School (United States). An educator for over 20 years and a science teacher by training, she found her way into admissions because she enjoys sharing Browning's story and the power of boys' education with prospective families. Lien is a member of the IBSC Program Committee and served as an advisor in the IBSC Action Research program from 2017–23.